Photo Credit: Talenthouse
Social media branding is another break-through frontier for many creative talents such as Brett Ratner (X-Men: Last Stand director and Prison Break producer). Ratner is building his fan base and offering aspiring creatives opportunities through social media synergies. The artist, actor and director recognizes the potential of connecting with his audience through partnering with innovative firms such as Talenthouse and the trendy new magazine Treats!. Ratner's online competition encourages audiences to submit images for the chance to work as his assistant on an upcoming photo shoot for Treats! The project, along with four other creative Ratner initatives is a great way for aspiring artists to break into the business.
Increasingly, social media such as Facebook, Tumblr, Blogger, Twitter, and Four Square affords marketers and artists innovative ways to create unique brands and build new audiences. The best part of this new form of creative convergence is how audience involvement is not only invited but essential for success. The Ratner/Treats! photo shoot lets the audience not only select the winner but also helps to bring greater awareness to Ratner's diverse creative talents. At the same time, companies like Talenthouse, when partnered with such creative forces as Treats! and Ratner, help support emerging talent as well as a way to engage and maintain a widening fan base.
