In a one-two punch of emotion and despair, the insane and unjust reality of war hit home in yesterday's New York Times. Look carefully at the juxtaposing forces of signification on display in the full-page reproduction, left, and then move in for a closer study of the signified on the right.
How is it possible to fully understand the power of images? How can one poignant moment compare to another?
In our class Sex, Violence and Visual Culture this summer at Southern Oregon University we have started analyzing images from a social semiotic perspective. Social semiotics can be a useful in evaluating the meanings by questioning "commonsense" views of the world. By understanding what we see, as Jack Solomon observes, commonsense views of the world become "habitual opinions and perspectives of the tribe."
Using this approach, we examine the social and cultural constructions of reality that are presented to us as "commonsense" news. In his book "Signs of the Times," Solomon reminds us that cultures conceal ideologies as something made to appear natural.
Although tempted to understand the potential of seeing as limitless we are still very much constrained by the accumulation of social and cultural taboos, myths, filters, and semiotic codes.
Signs are codes imbued with meaning that help us function in the world. For example, traffic lights are sign systems that convey meaning through colors to organize the chaos of driving down a street – green (go), yellow (warning), red (stop).
Words are signs within a system of language. One person may call Iraqi insurgents “freedom fighters”, while others label them “terrorists”. Meanings become embedded in our cultural and collective memory through repetition and recall.
There is much to explore in the juxtaposition of the two images on the front of The New York Times in terms of how reality is filtered, screened, and coded for us. The Israeli soldiers grieving for a fallen comrade in the picture above symbolizes more than the death of a combatant. The picture signifies a turning point in the conflict that is supported by headlines and text. We perceive the violence that this image re-presents for us as a cultural barometer – something Solomon contends marks, “the dynamic moment of social history.”
The violence of the conflict becomes filtered through a lens of what "naturally" follows conflict -- death and destruction. Prehaps the commonsense view I am resisting here is that the picture pleads with me to accept the consequences of a war that will not be resolved by the rhetoric of peace accords and cease-fires.
This point of view becomes even more important as my eyes move downward to see a Palestinian man buried a baby. We can see her tiny face framed by the traditional burial shroud. We can see the face of the man lowering the body to rest. The man is wearing a T-shirt with the words (another sign) selling T-Mobile… and we stop to pause for a second. We reflect on the meanings of these images – the dead baby and the man in the T-Mobile shirt.
Now, this is only one possible reading out of many, and this is the point of what happens in the signifying process. What we need to remember is that the meaning of an object does not reside in the object itself but in the interactions and discourse surrounding it. Many people may make little of the connection between how the child died and the man with the T-Mobile shirt. At the same time, others see the coincidence as a strange juxtaposition of contrasting ideas.
How do we learn to teach ourselves to question the “commonsense” view of what we are presented with as news?
The picture presents me with a puzzle of conflicting signifiers -- The dead baby and the T-shirt promoting high technology. I must work to decode the separate meanings and then somehow pull them together to construct a deeper understanding of the unsettling realities. I must work, therefore, to decode the "commonsense" and naturalize view of a world that becomes filtered through a system of signs legitimized as news.
"Globalization is often celebrated as an advance of human freedom in which individuals are ever freer to lead fives of their own choosing. Transnational flows of money, goods, and ideas, it is argued, will accompany an increasingly liberal international order in which individuals can participate in a global economy and culture."
David Singh Grewal, Network Power and Globalization, Ethics & International Affairs, Vol. 17, 2003.
Dyadic relationships such as signifier and signified produce meaning as a sign.
Signifer = object
Signified = meaning
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Together, the signifier and the signified produce a sign.
baby in death shroud = signified
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dead baby killed by Israeli forces = signified
Taken together I interpret the meaning of what I see as
Civilian casualities as a sign of conflict.
At the same time, another layer of signification is added to the process as we evaluate the meaning of the man's T-shirt within the context of the conflict.