Memory and longing are among the most powerful determinants of human
emotion. Within days following the mass shootings at Virginia Tech
people found a voice for public expressions of mourning and concern on
the Internet. Life transitions, marking an ever-changing series of
beginnings and endings, are intensified and enriched by the
connectivity of the social web. Now, when words fail to convey emotion,
as they have in the tragedy at Virginia Tech, people turn to the
Internet for consolation through images and music.
Dozens of videos paying tribute to the students and faculty killed in shootings began to appear on YouTube, illustrating the relationship between technological and social change in our society today.
What we are witnessing today on the
Internet through the Virginia Tech tribute video on YouTube is a
paradigm shift in the way we understand forms of cultural expression.
Young people, using images, music and text appropriated online, are
remixing media to meet their emotional needs.
According to the Pew Internet & American Life, more than 55 percent of teens create content for the Internet. Far more than a fad, the Internet, through social networking sites, is fulfilling a demand for young people to reach out and form community in new ways.
The social web extends virtual communities of young people who are gathering and re-blending text, video, images, and audio to create new forms of cultural expression. According to the Pew Internet & American Life project, "Younger Americans have grown up in a wold of media forms that allow them to participate in the production as well as consumption of content, by allowing teens to create and share their own digital material."
Self-authoring, through the appropriation of existing web content, will be difficult, if not impossible to enforce. Self-authoring is increasingly an important part of how young Americans come to identify themselves and each other.
At the same, young people appear to lack a clear understanding of the distinction between public and private communication. In other words, weblog entries once thought to be a form of private expression by individuals, is increasingly becoming open to public scrutiny.
One of the consequences of virtual realities created in cyberspace is that much of material used to make new content is appropriated from existing content, much of which is protected by copyright law. Disregard for intellectual and creative rights on the web appears to be as much a part of the cultural ethos of young creators as the actual production of re-blending content.
The rituals associated with the social web facilicate understanding,
reconciliation, consolation, and at times, even conflict. Virtual forms
of cultural expression, at the same time, are emergining as some of the
most influential determinants in sustaining civil discourse in society.