I wrote about portfolio development more than a year ago, but I find the information still applicable to students and developing photographers. I being this up because I was recently interviewed by Dale Mayer, author of “How to Write and Design a Professional Resume to Get the Job", which will come out sometimes in the first months of next year.
Ultimately, your portfolio, resume and cover letter are what will open doors for you -- no matter how good you may believe your work to be. This about the job process as a series of stair steps you need to take with a gate blocking your entrance at each level. Once you have discovered an opportunity it is your responsibility to optimize your chances for success. No one is waiting to seek you out if you don't initiate the process with clarity and purpose.
Thoughts on Picture Editing and Student Portfolios
I have been thinking a great deal about how students put together portfolios for internships and jobs. What I have learned over the past few years is that there is perhaps no single activity more vexing and stress producing than editing a portfolio.
Emotionally and intellectually, students looking to land an internship or their first job must understand what they are up against in photojournalism today.
In a word -- competition.
Frankly, it is no secret that the number of candidates seeking internships and jobs far out number available opportunities. There is nothing particularly new about this revelation, especially for the so-called premium spots at larger and mid-sized "picture-friendly" newspapers.
However, to be more competitive there are a few things students should take to heart.
Recently, I read about a list of 25 words that can hurt your resume. According to Scott Bennett, author of "The Elements of Résumé Style" (AMACOM), potential employers are turned off when vague phrases and buzz words are used in a resume. Although we tend to think of a resume in terms of words, we can also extend the idea to images in a portfolio as well. Your portfolio, in fact, is a visual resume. Every image that weakens a portfolio through poor technique, composition or ambiguous content sends a message to the viewer.
Bennett's list of 25 words that can hurt your resume include the terms:
Aggressive
Ambitious
Competent
Creative
Detail-oriented
Determined
Efficient
Experienced
Flexible
Goal-oriented
Hard-working
Independent
Innovative
Knowledgeable
Logical
Motivated
Meticulous
People person
Professional
Reliable
Resourceful
Self-motivated
Successful
Team player
Well-organized
What this list suggests is that employers don't need you to tell them that you are a resourceful person,they want you show them that you are a resourceful person.
This works as well for images as it does for words.
My list of images that can hurt a portfolio include:
Ambiguous meaning
Confusing center of impact
Lack of Focus
Cliches
Stereotypes
Missing the moment
Assuming that the viewer can see what you see
Poor composition
Poor technique
Misreading light
Misreading the moment
Poor taste
Inability to tell a story with one frame
Context-driven images over impact-driving images
Images without immediacy
Images without intensity
Images without intimacy
The words and images that work in the resume or portfolio are those that shows not tell the viewer about your strengths, attributes and qualities.
For me, the power of an image is in its ability to communicate universal human meaning with immediacy, intensity and intimacy.
If you have ever been in one of my classes, you've heard all of this before so many it will make you throw up. Sorry. Consider this a refresher.
Images have to appeal emotionally and intellectually to a viewer. It is your job to figure out what these appeals mean to your audience.
As an editor, even before the cover letter is open and the CD drops accidentally on the floor, you need to know a few things.
Don't Assume Anything
Do not assume that editors are not busy people. Do not assume than an editor has been standing in the mail room all day waiting for the arrival of your portfolio.
The operative word here is that editors are people -- busy busy people. Editors have many obligations to attend to beyond opening dozens of portfolios, reviewing thousands of images and writing batches of rejection letters.
Do not assume that unless your work stands out immediately you will get any more time than just a few minutes to convince an editor that you are the real deal.
If, for some reason, an editor has to struggle to read a CD or catches grammatical errors on a cover letter, you may have lost your chance.
Do not assume that a shot gun approach to sending out work is acceptable. Do not assume that following a formula for putting together a portfolio will always work for you.
In my opinion, shotguns and formulas are less successful than those efforts which take the extra time to individualize a cover letter, resume and portfolio.
Less is more.
Editors who receive a generic mass-produced body of work with a generic few words can see this coming a mile away. Do not assume that an editor will spend a lot of time looking at your work when it is not created for their eyes, minds and hearts.
Let me repeat myself here:
Do not assume that an editor will overlook a few typos or stylistic problems in your cover letter or resume.
Do not assume that the editor is going to have a ton of time to spend with your images. Don't go there, it doesn't work.
Do not assume that it is okay to think that quantity is better than quality.
Rules of the Road
I. Be honest with yourself.
Edit your work ruthlessly, but humanely. Ask yourself why an editor would think a particular image is interesting or powerful?
Don't assume that because a bunch of people liked a particular image that it will make the final cut.
If you don't know what an editor is looking for, do your homework. Find out about the newspaper, magazine, website or other media and figure out what sorts of images they use. Is the publication big on sports, features, hard news? Does the publication run picture packages? Build your portfolio with a particular audience in mind. Do not assume that there is a one size fits all preference to editing your work. Take editing seriously. Spend the time it takes to really ask yourself some hard questions about the images you are submitting.
II. Every image you include in your portfolio should say something about who you are and speak to your strengths with integrity and truth-telling.
Your pictures should speak from your head as well as your heart.
What makes your way of seeing different from the next candidate?
Edit images down because they carry specific messages you want to send to the potential employer. Edit images because they express a particular feeling, mood, moment, and concept.
Ideas are carried by moments of truth, captured by light and arranged in time and space. If your images speak to me about your relationship to the world, to your relationship to light, to your relationship with people in time and space, then, you are communicating honestly. Your portfolio is what you have to say for yourself.
III. Understand the limitations of ambiguity in a frame.
This is a tough concept to get across to students. People read and see what they want to read and see in a frame.
People have certain tolerances for ambiguity.
The image has a moment but there are ambiguities in the frame that distract from getting a message and feeling across, then it might not be right for the final portfolio.
Even if an image appears to be busy it still can have a strong central story and focus. These images are usually layered with information. I think often of Sam Abell's famous "red bucket" image of cowboys roping cattle. Although there is a lot going on in the frame, there are few ambiguities about the message. In fact, the secret to this sort of image, what gives it legs, is that you can look at the frame a dozen times and still discover something interesting in it. Mary Ellen Mark, Susan Meiselas, Diane Arbus, Eugene Richards, Alex Webb and so many others possess the skill of editing for layers of meaning in a frame.
IV. Don't edit to the weakest frame.
If you don't have the best images in any specific category why include them?
So many students think that they have it all. We think we have to have four fantastic sports action pictures, four amazing breaking and general news images, four graphically appealing features, four of this and four of that, and then a picture story to top it all off in our portfolios.
It would be ideal if a portfolio showed excellence in all these areas, but this is not always realistic. Don't overshoot your mark. Select the media that matches your ability. If you have never had an internship before, sending your work to a major daily may be problematic.
Traditionally, portfolios have been designed to show editors that a candidate can do it all, sports, news, features, picture stories.
This may still be true to some extent, but what I think editors are really looking for today is a bit more complex.
First and foremost, your work must show technical and compositional competence. Clear focus, ability to read and capture light, movement, and the decisive moment are givens. If you have fifteen or twenty pictures in a portfolio and only six or eight images show these competencies what message are you sending to an editor? The message you are sending is that more than half your portfolio actually shows incompetence.
V. Be a people person.
I know, I know that the term "people person" is on the list of 25 word not to include in your resume, but interpersonal skills go a very long way with editors.
Being a good photographer is important, but being a good human people is even more important.
Take care that the images you select speak to who you are as a human being.
Being a "people person" means that you demonstrate a unique insight, vision and empathy for the people, places and things you photograph. I think editors are looking for individuals that are going to fit in with the established culture in the newsroom.
Character Counts
If the editor, by looking at your pictures and reading your cover letter and resume, gets the sense that you won't quite fit in with the culture and climate of the news organization, then your success may limited.
VI. Get good advice.
Listen, look and learn from others.
If you are looking at a particular newspaper for an internship or job, why not track down someone who has been there. It's okay to have everybody and their brother see your work and offer opinions, but the final judgment is not yours or theirs.
Understand what you need and where you want to be.
Clarify your goals and ambitions before going to the expense of burning a zillion CD-Roms or print a zillion images. Find people that have "been there and done that" and ask them for a favor. Ask people you respect to help you edit your work.
Ask people you know who have experience with hiring interns or first-time hires. Use intelligence, common sense and discretion in applying any advice to where you want to do in your life.
VII. Edit for your audience.
Do not fool yourself into thinking you know what a good image is. Everyone has a different opinion when it comes to evaluating what a "good image" is.
Understand that there are certain conventions, standards, ideals, expectations, characteristics, and attributes good images share. Do your homework to see how your images compare with others that are winning awards and getting published.
You must understand all of these aspects and then acquire a mindset and attitude that will help you make the right choices. Your job in editing your portfolio is to communicate clearly and effectively with your audience.
The audience, in this case, is the person who wants to hire you. The audience is the person who needs you, but you have to do your part.
Don't assume that just because you send them some images, that you are automatically the right fit.
If you think every image you make is "good" or that there is nothing more to learn about making pictures, then you could very well be missing the point. Not every image is a "good image."
However, what does seem to help in evaluating pictures is what I call the test of the (i)s -- Immediacy, Intensity and Intimacy.
The three (i)s can help you to evaluate various characteristics of the images you are thinking about for your portfolio.
For example, if an image as a busy background with no clear and distinct center of impact in the frame, then it is probably lacking immediacy.
Immediacy
Immediacy is the first level of the (i). Immediacy refers to the speed and comprehension in which meaning is conveyed in a frame. In typography and design we talk a lot about immediacy in terms of legibility and readability. In photography, these qualities translate to immediacy. Immediacy hooks the reader like a good lead on a news story. Immediacy suggests that there is a direction and trueness of course to the meaning of an image. Immediacy can also suggest importance and directness. Immediacy is about the expected response and the contract you have with your audience to communicate and convey a message.
Intensity
The second level of the (i) is intensity. Intensity refers to the qualities in an image that appeal to me emotionally and intellectually. When you have immediacy in a frame with intensity the image appears contextual. A mug shot or real estate picture may have immediacy -- we get it -- this is a face -- this is a house -- but what it is missing is intensity. Intensity in a frame means there is a forcefulness of expression. Intensity means power and force. Your images should have power and force in order to communicate with your audience, the editor, clearly and immediately. Decisive moment images, especially in the context of sports action, usually have intensity. Nevertheless, every image in your edit must tell a story with some sort of intensity. The images, even in implicit and subtle ways, must have power, hold focus, or possess some degree of strength.
Intimacy
Finally, there is the third level (i) of evaluating images -- intimacy.
Pictures that possess immediacy and intensity usually have some impact, but what really makes images stick is intimacy. Intimacy is a feeling of closeness with what we experience in looking at a picture. It is a visual encounter that indicates a deep connection with some feeling or thoughts we have. If a picture in a portfolio has intimacy it expresses some essential and innermost feeling and brings the viewer into it. Eugene Richards makes intimate images for me, as does Mary Ellen Mark. Larry Burrows' images from Vietnam are intimate in many ways.
I do not have a tried and true formula for editing, but I do know that if images have immediacy, intensity and intimacy they will have a pretty good chance of standing out. Through the three (i)s we can let our pictures speak for not only what we do, but who we are as human beings.
A word of caution about all of this. Rubrics like my three (i)s are simply ways for organizing our thoughts and images. There are many ways to be successful at picture editing and each individual must discover what works for them over time.
The art of cover letter writing
Many students spend a lot of energy and money putting together the perfect portfolio for internships and jobs. We take hours, days and weeks to select, tweak and prepare our digital portfolios. Once they are done, we burn the images to CDs or DVDs, find an interesting internship or job to apply for, and get ready to ship. The last thing, and perhaps the least thought of element to go along with the images, is the cover letter.
People have differing philosophies about cover letters. In one camp, there are those who think that it is always the body of images that will ultimately land them an internship or job not the quality of the writing in a cover letter. There is another camp, perhaps a smaller one, that believes in the whole package. We cannot escape dealing with words when we try to pitch ourselves and our work to the world. Words and pictures must work together.
I believe that the cover letter in an integral part of how a student can best promote themselves as a journalist and as a photographer.
Obviously, grammar, style, accuracy, and all those mechanistic processes must be attended to, but it is the content and the ideas that will win people over.
Errors and sloppy sentence correction in a cover letter may not help our chances very much. At the same time, a perfectly clean, coherent, and clearly written cover letter will get us onto the dance floor. I think much of this is also dependent on the individual editor or director. How much of a difference a well-constructed cover letter will make in nailing down an internship or job depends on the integrity of the employer.
Nevertheless, writing deserves as much attention to detail and selecting and toning our images. The cover letter along with the portfolio of images is part of a promotional package that will speak for or against you in the decision-making process.
What do editors and directors of photography want to know about you that they will not find in your images?
I have never been a great fan of sending out a million portfolios all with the same letter and images. I like to personalize every letter and portfolio to match the interests of a prospective employer. Time consuming? Yes, but I think the trouble is worth it.
At the same time, I can understand the logic behind the blanket approach, however, I maintain that for the most part it is a waste of time and money.
Editors want to know that we understand what the internship is about. They want us to know about the community and the newspaper, Web site or magazine we are applying to. Editors need to feel comfortable that they will be hiring an individual that is a team player, good communicator, careful thinker, curious and committed person and a "quick-on-their feet" resourceful photojournalist. Editors want to get the sense from a cover letter that the photojournalist is concerned as much about relationships as they are about making pictures.
All of this must be articulated in a one page cover letter that avoids trite and cliche language. Our sentences must be carefully written and organized to express our interests and talents in a way that does not smack of hubris. Sentences should be kept short and to the point.
Before sitting down to draft the cover letter, make a list of the major points that interest you about the internship or job. Evaluate the points which attract you the most. Know the history of the newspaper or the paper and the photojournalists who have worked their in the past. Take time with the publication to make sure it is right for you.
Make a short list of the things you feel you can contribute to the institution and community as a photojournalist. Be honest about your strengths and weaknesses. Continue with your list by adding some of the things that you would like to see come out of the internship or job.
Once you have the two lists -- (1) a list of things that are most attractive about the internship or job, and (2) a list of things you feel you could learn and contribute to the institution and community when you are there -- start writing to incorporate the best points on the list into letter form.
Once you have written a first draft, put it aside for a day. Don't just take your first attempt and stick it into the portfolio. Let what you have written stew a little in your head. When you go back to it later, you will see things much more clearly. Edit this first draft carefully and start another. By the time you have reached the final draft you should be able to read the piece out loud in your head. Ask yourself if the letter flows from one main idea to the next. Are you saying what you really want to say or just writing to please the editor?
Finally, have people you trust read your letters. Make sure to read everything out loud to check for flow and accuracy.
Sometimes it is helpful to bring in an anecdote about why you were drawn to apply for the internship. Anecdotes or little stories are helpful because they make the writing seem more personal and real. Making the reader feel comfortable with who you are becomes an important part of the cover letter. The cover letter is a place where you get to share a bit more of your world view with an editor than may be apparent in a picture portfolio. Take this part of your portfolio development seriously and come things will come of it.