There's a great deal of concern in the media these days about the power to deceive readers through the manipulation of news images. Sherry Ricchiarrdi writes in a recent American Journalism Review article, "Thanks to Photoshop, it’s awfully easy to manipulate photographs, as a number of recent scandals make painfully clear. Misuse of the technology poses a serious threat to photojournalism’s credibility."
We tend to think of the problem as one that has mostly occurred in the U.S., but that just doesn't make sense. Media has gone global, and with it so too do all the problems of a digital age.
Recently, France has been dealing with a media scandal involving the retouching of French President Nicolas Sarkozy's picture showing him on vacation in the United States. The scandal has set off a debate about the president's close ties to the publisher of one of the country's most influential newspapers, Paris Match.
What would make a newspaper manipulate a picture like this? Can it be that the editors decided that the people of France weren't quite ready to see their new president hauling around a few extra pounds? Or, did the editors decide that it was easier to remove a little excess flab than it would be to deal with falling out of favor with the most powerful people in the country? Did the editors get a call from their owner telling them not to make Sarkozy look bad -- that there was an image to uphold and that it was important to show the president looking healthy and active?
The truth may actually be much more complicated than simply removing elements from a picture.
Like its U.S. counterparts, French media is taking a hit these days in terms of public confidence over its responsibility to reporting what they see and hear -- not what they think people want to see and hear.
Thomas Seymat, a former student from France, explains that the newspaper has been defending itself against charges of photo digital manipulation by claiming that they had done no wrong. Editors claim that the picture made the president look heavier than he actually is because of the camera angle, cast shadows, and poor printing technique.
Thomas notes:
"The thing that makes the story more scandalous is that it is not the first time that something like this has happened with this newspaper. Last year, Paris Match put in front page a photo of Cecilia Sarkozy (Not yet France's first lady) with her lover, in the street of NYC. The editor in chief of Paris Match was fired shortly after, the unofficial reason being that the owner of the newspaper is a very intimate friend of Nicolas Sarkozy. Arnaud Lagardere, a major share-holder of Paris Match, even publicly called him [Sarkozy] "my brother").... which only illustrates once again that collusion between politicians and the press is threatening its freedom and reliability."
The Paris Match controversy demonstrates once again the power of images in the construction and shaping of public perception. However, when the truth is finally discovered what we are left with is a feeling that pictures aren't the only things being manipulated here. Over all, there is a heightened public awareness of the media's power over us. The silver lining to all of this, is that with all of the scandals over digital manipulation in the press these days, people are become better consumers of information. We are learning not to trust everything we see, which may seem unfortunate on the surface. However, in the long run, understanding the relationship between what we see and what we know benefits everyone.
In a recent survey respondents were asked if "it's okay for the media to digitally alter pictures of celebrities to make them look healthier, younger, or thinner. More than 85 percent disagree or strongly disagree that it is wrong.
Even if this all seems to be a matter of common sense, the nagging reality is that the number of incidents related to digital photo manipulation doesn't seem to be on the decline. Therefore, in order to survive in a digital age, we must become more sophisticated visual communicators -- more digitally literate. We must learn to call upon the media to never violate the social contract it builds with its public, as a force outside the reach of self-interests and party politics.