Sometimes there needs to be a distinction between what people believe to be an ethical decision and a matter of taste. There are lots of disturbing images that may be distasteful to some, but not unethical to run in a newspaper or online. Cultural values and taste, not ethics, increasingly play a significant role in the decisions being made today about what picture see the light of day.
There is a tremendous amount of self-censorship going on in the news today. Many papers will not run disturbing images, not because they are afraid to tell the truth, but simply because of the push-back they get from advertisers and the public.
More than 70 percent of Americans feel they no longer can trust the news they get; and, they can't trust the pictures they see either. Reaction to this reality from editors is to be extremely cautious about running anything that might offend someone, especially advertisers. It wasn't always this way. Editors have been pushed into a corner in terms of how decisions to run controversial images are handled. I imagine that even a "corporate suit" or lawyer may be consulted before a picture is used today.
The impact of poorly made decisions -- ethical ones -- comes down to perception. The currency of journalism has to be believability, creditability and legitimacy. Without creditability the line between what you see in the National Enquirer and what you see in the New York Times is blurred. If you can't believe what you see in the New York Times, why believe anything at all?
One really good example of ethical principle related to the positioning and placement of graphic images is how newspapers around the world handled a graphic picture of the 2004 Madrid bombing.
What I really like about this example iof ethical-decision making is how so many newspapers came up with different choices in terms of how to display the image. In some papers you can clearly see a severed limb. Is this unethical? Who is to say what "ought to be" here? What is right and what is wrong about displaying the picture as a moment of truth. This is the reality -- 192 people were killed on the train and bodies were blown to pieces. In other images, editors decided to make radical crops to avoid showing the limb. The editors were probably using the old "breakfast test" here -- a logic that believes that nothing put the front page should make people lose their breakfast over. Is the crop unethical in the sense that they are hiding the bloody truth from readers?
We could look at this from any number of ethical perspectives, including what's in the best interest of the public, what is in the best interest of the advertisers, what is in the best interest of the publishers, or what is in the best interest of the victims of the bombing. Where do our loyalties lie in running such a disturbing image? What are the consequences of running it? Is it right or wrong to run such a picture? Clearly, all these editors had differing opinions on this issue and we can see them for ourselves here.
In others cases, editors chose have the image altered or deleted from the frame. To falsify an image by removing an element is, by all photojournalistic standards, unethical. It is unethical because it is a deception. The strange thing about this type of logic is that even though the paper is lying to its readers, it still expects to be believed as a creditable source of information. The editors might argue how the bloody limb does not really contribute all that much to the story, or they might say they were afraid to offend readers. Even if the limb was not deleted from the scene, some editor opted to darken the limb in order to make it blend in with the background. With headlines reading "Massacre" and "Platform of Death," this type of manipulation makes the display almost ironic. Is toning an image to make it more acceptable unethical? Some editors would say it is. In 2003, Patrick Schneider of the Charlotte Observer was fired over manipulating the color in some of his award-winning pictures. It appears, then, that tolerance for any type of manipulation has become more rigid in this digital age.
Are there any clear guidelines for editors in these situations? How should newspapers and Web sites deal with graphic images -- images that might offend viewers? Making ethical decisions in journalism is a critical responsibility of the press. The public deserves a press that is consistently honest and ethically principled. Having an on-call citizenship committee of peers and the public to help editors decide what people might perceive as right or wrong about using a disturbing image is a good idea. Some publications do have such committees to call upon. Further, communicating with the public about the ethics of using such images is also an important issue. Journalists need to educate the public about their responsibilities as eye-witnesses to acts of great compassion as well as acts of terrible injustice. Today, much of the corporate/consolidated media, however, avoids such accountability when. Therefore, it is no wonder the public has lost confidence in the press when it comes down to making decisions that require insight, empathy, and ethical reasoning.